Founder and CEO Jewel Walk is the visionary and creative behind our brand, blending summer into fashion for all.

In 2020, Jewel launched her first skincare line, Chachi Skin, driven by a passion for high-quality, nature-inspired products for the everyday teen. This successful venture laid the foundation for what would become her larger mission: creating a fashion brand that merges timeless summertime. With a keen eye for design and an unwavering commitment to trends, Jewel has cultivated a brand that resonates with those who seek sophistication and individuality, in their summer all-year-round look.